Feed & Seed








James River Equipment's TOANO store is your one-stop-shop for:
  • Farm Animal Feeds
  • Domesticated Animal & Pet Foods and Supplies
  • Lawn & Garden Seeds, Fertilizers, Pesticides, Landscaping Supplies, and much, much more
  • Carhartt work clothing and Rocky Boots
  • John Deere toys (Ertl) & Breyer horses

We are proud to offer Purina Mills feed for your furry, feathery, wooly, webbed, and 4-legged friends. Our knowledgeable staff can offer care advise and products for your domesticated and wild animals, whether a pet hamster, a champion thoroughbred, or wild birds, deer, and fish. If it barks, moos, quacks, gobbles, meows, nays, or oinks…we can feed it!


HORSES! Our Equine Specialist is ready to assist you with all your horse feed and care needs. Along with Purina Mills feeds like Omolene, Horseman’s Edge, and Ultium, James River Equipment carries a large supply of horse care products and tack, including Weaver Leather and Ariat.


LAWN and GARDEN: We are your lawn and garden store! Whether keeping your lawn green, cultivating vegetables, or growing a patio garden, we can help. James River Equipment offers a full line of Southern States products including seeds, fertilizers, and pesticides.

7761 RICHMOND ROAD
TOANO, VA 23168
757-566-1750


JOHN DEERE:
James River Equipment is your local John Deere farm and lawn tractor dealership for Virginia, North Carolina, and South Carolina. We are one of the oldest established Deere dealerships with our roots dating back to 1926 and Holly, Colorado. The foundation of offering quality products and supporting them with exceptional customer service expanded eastward in 1977 when the Romer family purchased a dealership in Virginia and, hence, James River Equipment was born.

Under the leadership of Mark Romer, James River Equipment is 25 locations strong and growing to support the equipment needs of our customers. Mark continually ingrains his philosophy that "It is ALL ABOUT THE PEOPLE and ALL ABOUT RELATIONSHIPS!" This core culture has allowed James River Equipment to continue to expand and to spur our success over the past 30 years.

Along with John Deere lawn and farm tractors, we offer Deere skid steers, track loaders, mini-excavators, and backhoes. Whether a commercial landscaper, a farmer, or a residential homeowner, our experienced sales staff can help you select the right equipment to get your job done.

James River Equipment also offer quality complimentary lines including Stihl chainsaws, backpack blowers, and trimmers; Honda generators, tillers, and pumps; and, Carry-On trailers.

                       Honday Power Equipment
James River Equipment is your Virgina Purina Mills distributor.

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